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We’re Michael and Damian, the co-founders of Deal Institute!

 

We’ve spent the past several years working closely with independent business owners and growth-focused organizations across North America, helping create thoughtful succession conversations long before anything feels urgent.

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What we’ve learned is simple: most owners don’t need more offers in their inbox - they want clarity, trust, and real options.

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Our entire business is built around advocating for owners first. We partner with a small number of reputable, operator-led organizations, carefully vet their succession approach, and then personally introduce those options to select owners who may benefit from knowing they exist.

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No pressure and no timelines.

Just transparent conversations and credible paths forward.

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​If you’re here, it’s likely because we reached out - and we wanted to take a moment to properly introduce ourselves.

 

We wanted to take a moment to introduce ourselves.

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If you’ve received a message from us, it simply means we believe your business may be a strong fit for one of the organizations we work with - and the attractive option for succession they're offering to owner's like you - and we wanted to get on your radar.

 

There’s no pressure to sell.

 

No expectation of timing.

 

We partner with great human beings from exceptional organizations - long-term, operator-led companies who care deeply about what they acquire and how they grow. These aren’t opportunistic buyers. They’re thoughtful operators with a genuine interest in business continuity.

 

We don’t represent everyone.

We reach out selectively.

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Helping independent owners cut through the noise

 

We know there’s a lot of noise out there.

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Most owners today are contacted constantly by buyers, brokers, and intermediaries. Much of that outreach feels rushed, generic, or transactional - and it’s hard to know what’s worth your time.

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Our goal is to help you cut through and identify

the options worth your time.

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Instead of flooding you with irrelevant options, we focus on bringing forward vetted, reputable opportunities for succession that we genuinely believe are worth your consideration. Think of it as handing you a credible option on a silver platter - so you don’t have to sort through dozens of messages to find something meaningful.

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Why we reach out early

 

We believe owners should have more than one strong option for succession and business continuity - well before it becomes urgent.

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Rather than showing up when someone is already under pressure to make a decision, we prefer to introduce ourselves early. That way there’s space for questions, clarity, and thoughtful planning.

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For many owners, it’s simply helpful to understand what options exist, even if nothing happens for years.

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Sometimes these conversations lead to a transaction.

Sometimes they don’t.

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And both outcomes are completely fine.

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What you can expect from us​

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• Conversations are confidential • No pressure to proceed

• You stay fully in control of timing • We only introduce vetted, serious buyers • You can walk away at any point • Our role is to create optionality - not urgency.

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A simple philosophy

 

Good decisions happen when there’s time to think.

 

We’re here to provide clarity, credible connections, and an additional path forward - whenever and however it makes sense for you.

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If you’d like to connect

 

Even a short introductory conversation can help you understand the attractive option for succession we're hoping to share with you - whether it's something that ends up being relevant today or years from now.